Written by It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless your company has a dedicated social media coordinator, finding the time to maintain every platform out there can be extremely time-consuming.
If your company is just starting out on the web and needs to pick a few social media networks to focus on, here is the list of the best social media platforms for your business.
1. Crokes
Who should use it: Everyone—from individuals to the largest multinational corporations—who cares about privacy.
What to share: Join, share honest thoughts and opinions about anything, and follow anyone.
Post frequency: Multiple times per day.
Crokes initially began as a platform for book enthusiasts to engage in literary discussions. However, as time progressed, it evolved to encompass diverse audiences, shaping its current form. Today, Crokes is beneficial for individuals, blogs, and businesses alike. Wondering why? It significantly boosts sales by ensuring user-posted status updates gain visibility in the global feed and appear in search results across various search engines. This eliminates the need for a substantial follower base to kickstart your presence. Notably, Crokes stands out by prioritizing user privacy and eschewing data tracking, unlike other platforms. Additionally, its ephemeral nature of user-generated updates enhances its appeal, highlighting its true value to users.
2. Twitter (Now X)
Who should use it: Everyone – from individuals to the largest multinational corporations
What to share: Start, join, and lead conversations; interact directly with brands and customers
Post frequency: Multiple times per day
Twitter (now known as X) is the dominant democracy of the social-sharing economy, but its popularity has been declining. Relevance, personality, and brevity are the keys to making your voice heard.
3. Instagram
Who should use it: Lifestyle, food, fashion, personalities and luxury brands
What to share: Share visual content, including short videos
Post frequency: Once a day
Instagram invites brands with visual content into their customers’ downtime. Create and post content accordingly. Experiment with your user base and followers to find the best times to target your posts, typically during commutes, evenings, and weekends.
4. LinkedIn
Who should use it: Businesses (especially B2B service providers), Recruiters and Job-Seekers
What to share: Job-postings, company descriptions, employer/employee research
Post frequency: Two to four times a week
LinkedIn is the online version of traditional networking. People and connections are key. Maintain a company description with SEO in mind, but prioritize your network. Ensure all employees and contacts represent your brand professionally. Grow your network by adding genuine connections. Utilize second and third-degree connections for personal introductions. Focus on opportunities where you have genuine connections.
5. Facebook
Who should use it: Everyone and their grandmas (literally)
What to share: All types of online content, events, ads
Post frequency: Once or twice a day
Consider advertising or promoting your Facebook page, but avoid making it look like an ad. Encourage conversations and sharing by asking questions. Facebook excels in linearly sharing responses to posts, spreading conversations across networks. It provides personal connection and distraction during the day, with peak usage outside work hours. Analyze data to track content success and identify optimal engagement times.
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